How Privett works

When a seller or landlord asks ChatGPT, Perplexity, Gemini or Claude “who's the best estate agent in Farnham?”, the assistant names a handful of agencies. Privett asks those questions for you every week, records exactly who gets named, and shows you how to be named more often.

We don't guess and we don't use an AI to make up the numbers. Every figure is counted from real answers we've stored, and you can read every one of them.

1. We ask the questions people ask. Each branch tracks a set of questions about your town and neighbourhoods, such as “best estate agent in Farnham” or “reliable letting agent in Bentley”. You can edit them in Settings.
2. We ask each assistant, several times. AI answers vary from one go to the next, so we ask every question three times on each assistant. One answer is a coin toss; three show a pattern.
3. We read every answer. We note every agency named, the order they're named in, how each is described, and the websites the assistant used to answer.
4. We recognise you, and everyone else. We match names to your branch (including other names you're known by) and to the agencies around you. If we're not sure a name is you, we flag it rather than count it.
5. We check your website and Google profile for the things assistants rely on, then turn the gaps into fixes.

Paid plans scan every week. Pro and Agency also include one extra scan a month with Scan now, handy for checking a fix straight away. A scan usually takes a few minutes.

One answer is one question, asked once, on one assistant. Every number below is counted across the answers from the last 30 days.

Next to each number you'll see the change from the previous 30 days and how many answers it's based on. When a number is based on only a few answers, it's marked Low sample: treat it as early, not settled.

The ranked list on your overview shows every agency AI names in your area, ordered by share of voice, with your row highlighted. “You're #4 of 61” means 61 different agencies were named in answers about your area, and three were mentioned more often than you.

The agencies at the top are the ones AI currently trusts most for your patch. They're who you're competing with for these answers.

The grid at the top of Answers shows each question you track against each assistant. Darker squares mean you're named more often. A pale column is an assistant that rarely names you; a pale row is a question you lose everywhere. Click any square to read those answers.

Each answer is shown as the conversation a seller would see: their question, then the assistant's reply. Your name is underlined in lime, other agencies are in bold, and the numbered chips are the websites the assistant used. “Named in 2 of 3 runs” shows how consistent the assistant was when asked the same thing three times.

You don't have to tell us who your competitors are. Any agency an assistant names in answer to your questions is added automatically, with the same four numbers as you, so you can compare like for like.

Pin the agencies you watch most closely. Hide anything that isn't really a competitor, such as a moving company or a firm outside your market. Hiding removes it from your lists without changing anyone's numbers.

Assistants search the web before they answer, and the sites they read shape who they name. Sources shows those sites, and whether any page on each one is about you.

• Third-party sites such as Rightmove, Zoopla, Trustpilot and GetAgent are where you can be listed or reviewed. If an assistant reads a site for other agencies but finds nothing about you there, that's a gap, and it becomes a fix.
• Agency websites belong to your competitors. They'll never mention you, so they're labelled as agency sites and never treated as gaps.

Fixes are the specific changes most likely to give assistants more reasons to name you. Each one comes from your own results, never generic advice, and shows the evidence behind it: for example, “AI used Trustpilot in 44 answers about agents in Farnham, but none of the pages it read were about you.”

• Do these first are the most important; Then these can follow.
• Many fixes come with a draft to copy, such as structured data for your website, an FAQ, an area page or a review request message. Check every draft before you publish it.
• Mark a fix done and we'll check it again on your next scan: Resolved means we can see the change, Still present means we can't yet.

Changes take time to show up in AI answers, often a few weeks, because assistants have to find and re-read your pages.

Add one line of code to your website and Privett counts visitors who arrive from ChatGPT, Perplexity, Gemini, Copilot and Claude, and which pages they land on. It sets no cookies and records no personal data. You'll find the snippet, with WordPress and Google Tag Manager instructions, under Website visits.